Superstar Dua Lipa, who is English-Albanian, has a history with YSL having starred in their Libre fragrance line. The business is pleased with the difference she’s made since extending her duties to include color cosmetics. According to the YSL, this is “an iconic partnership celebrating culture and championing individuality for the launch of YSL Loveshine.” That is its newest line of super glossy hero lips.
As a YSL Beauty Global Brand Ambassador since 2019, Dua Lipa has led the Libre franchise. As the brand’s newest Global Makeup Ambassador, she continues to promote modern femininity. Dua, a trailblazer in the realm of culture and a symbol for upcoming generations collaborates with YSL Beauty to push the limits of beauty in the service of audacious self-expression and ferocious independence.
A Self-Success and Influent Perspective
Every moment and look is a declaration of self for YSL Beauty. Nobody has had a greater influence on their generation than Dua Lipa, who embraces her appearance without apology and exudes an air of freedom in her makeup that resonates with people all over the World. Dua is a leader in feeling, loving oneself, and expressing oneself through the inventiveness and strength of beauty.
“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear make-up but to make a statement about who they are and what they stand for,” said Stephan Bezy, International General Manager of YSL Beauty. Her impact celebrates individuality, makes a statement of empowerment, and inspires everyone to confidently accept their beauty.
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She is “the ideal woman to lead the new generation of make-up consumers in 2024,” according to YSL, which continued with a campaign showcasing Candy Glaze, the groundbreaking lip gloss stick that went viral.
“Fragrances and makeup provide me with an additional avenue for self-expression, allowing me to explore my uniqueness, playfulness, and inventiveness. Being a member of the YSL Beauty family and embarking on this path excites me.” YSL Makeup Ambassador Dua Lipa
As the face of the Libre franchise and a YSL Beauty Global Brand Ambassador, Dua Lipa continues to represent contemporary femininity in her new role as Global Makeup Ambassador. Dua, a trailblazer in the realm of culture and a symbol for upcoming generations collaborates with YSL Beauty to push the limits of beauty in the service of audacious self-expression and ferocious independence.
Both the brand and its newest representative passionately believe in the need to keep the House’s tradition and character alive while adapting to the fast-paced cultural landscape. With a campaign that features the ground-breaking lip gloss stick and viral sensation, superstar Dua Lipa is the ideal person to lead the next generation of beauty consumers in 2024.
The introduction of YSL LOVESHINE, a new hero franchise, will fuel lip love all year long in three formulas (including Candy Glaze but also the much-awaited new YSL Loveshine Lip Oil Stick and even more innovative ways to shine later this year), building upon YSL Beauty’s lip virality. More than just a name, YSL LOVESHINE is a strong statement driven by self-love and an unreserved mindset.
I’m Jason Gill, founder of propeoplemag.com. I’ve graduated in Aviation Management and Avionics Engineering from Superior University, Lahore. I’m certified in WordPress Website Creation and Content Management. I’m a passionate blogger and have seven years of experience in content writing and web development. With a dynamic blend of expertise in web development, blogging, and content creation, I have expertise in dispatch and customer services where I’ve worked with top-tier USA, UK and Canadian based companies located in Pakistan. I’ve also worked as a Student Brand Ambassador for the Cultural Exchange Program at Superior Univeristy and have visited twice for 6 months in Istanbul, Turkey, and Doha, Qatar.
